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The Danger Of Reboot Announcement

2/5/2016

 
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by Matman

Every time there is a mention of a 'reboot' or 'relaunch' or 'retcon' or whatever 'R' word you may use, fans get either excited about it or a bit numb or cynical to another change up. We all talk about how the first books out of this new 'event' will hit record sales and for a few months, retailers will be incredibly happy.

​But what happens from announcement to event?  This is a dangerous time for retailers because many fans will drop books because these stories don't matter.

Example!  I have struggled to enjoy SUPERMAN and ACTION COMICS but knowing the books will be ending in a few months I can just... not buy them. In fact there are only a few DC books that I will be picking up until the summer, more will be going bye-bye of my buy buy list.  

So what is a retailer to do?  These books have been ordered MONTHS in advance and will be paid for ad sadly... probably stay on the shelves for a very long time?  Need proof of this? Take a look in the back issue bins and see how many pre NEW 52 books are in there compared to everything else. 

Remember FLASHPOINT?  I do and I was working at a store when that event was going into the NEW 52 and the shelves of them stopped moving.

So what I will do and i hope you do as well, is to buy the books you have on your pull list, despite them ending on issue # 52.  I only have three books on my pull list (none DC, I pull 96% off the shelf) so my store won't be stuck with these books.  

So what you going to do?


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